Founded in 2006, FUB makes classic, comfortable and sustainable knitwear. Every item is carefully created and produced with a demanding regard for details and craftsmanship. The collections are purely made of OEKO-TEX® certified merino wool and GOTS certified organic cotton. Anchored in the subtle aesthetics of the North, with a desire to create quality knitwear in pure materials without compromising neither the design nor the comfort, FUB is the antithesis of fast fashion.